{"id":15130,"date":"2011-09-22T20:50:03","date_gmt":"2011-09-23T03:50:03","guid":{"rendered":"https:\/\/www.cookiesandclogs.com\/?p=15130"},"modified":"2013-06-18T01:35:25","modified_gmt":"2013-06-18T08:35:25","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/","title":{"rendered":"What’s In A Name?"},"content":{"rendered":"

\"CookiesSo, what’s in a name? A whole lot actually. A name can define who you are, the reputation you carry, and so much more. The same is true when creating an online presence, which is why the term ‘branding’ has been floating more often these days. Here are a few things to consider when choosing a name:<\/p>\n

1. Think of your focus.<\/strong><\/p>\n

What will you write about? What is your angle or in what tone is your voice? Who is your target audience? If you choose a name that is catchy and has a ‘story’ you will always have an ice-breaking topic to talk about. It is a good idea to have a niche but if your blog name is too specific you may feel a bit stuck in the future if you ever feel like writing about something else.<\/p>\n

2. Keep consistant.<\/strong><\/p>\n

Try to use the same colors, fonts, and graphics in everything. You don’t have to get all fancy but you should keep all your designs, business cards, etc. somewhat the same. Any standard\u00a0design software<\/a>\u00a0is good enough to get your basic style down. If you are completely useless in that department, find someone knowledgable of\u00a0Adobe graphic design<\/a>\u00a0or something similar to create the ‘brand’ you will be growing.<\/p>\n

3. Simpler is better.<\/strong><\/p>\n

The less ‘stuff’ you have the better. Simple, bold logos are more striking and\u00a0recognizable. It will also be easier to integrate into your\u00a0multimedia design<\/a>\u00a0for Facebook, Twitter, StumbleUpon, LinkedIn, and YouTube pages.<\/p>\n

The last, and the most important, factor is that you like it. I am quite fond of ‘Cookies & Clogs’. It allows me freedom of topics and is related to the family so close to my heart. The other nickname I use is made up of my initials so it’s kind of boring. What blog name or online nick do you use? Why?<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

So, what’s in a name? A whole lot actually. A name can define who you are, the reputation you carry, and…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"yoast_head":"\nWhat's In A Name?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's In A Name?\" \/>\n<meta property=\"og:description\" content=\"So, what’s in a name? A whole lot actually. A name can define who you are, the reputation you carry, and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/\" \/>\n<meta property=\"og:site_name\" content=\"Family Lifestyle Mom Blog Cookies & Clogs | San Francisco Bay Area California\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/cookiesandclogs\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/tvangosliga\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-23T03:50:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-18T08:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2011\/09\/cnc_nametag.jpg\" \/>\n<meta name=\"author\" content=\"TerriAnn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/cookiesandclogs\" \/>\n<meta name=\"twitter:site\" content=\"@cookiesandclogs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TerriAnn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/\",\"url\":\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/\",\"name\":\"What's In A Name?\",\"isPartOf\":{\"@id\":\"https:\/\/www.cookiesandclogs.com\/#website\"},\"datePublished\":\"2011-09-23T03:50:03+00:00\",\"dateModified\":\"2013-06-18T08:35:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/b95c57e00d7c09d5c3b26ea509c231f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cookiesandclogs.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What’s In A Name?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cookiesandclogs.com\/#website\",\"url\":\"https:\/\/www.cookiesandclogs.com\/\",\"name\":\"Family Lifestyle Mom Blog Cookies & Clogs | San Francisco Bay Area California\",\"description\":\"Family lifestyle parent blog with a focus on tech, travel, and cars. Brand ambassador, blogger, social media lover. Located in the San Francisco Bay Area.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cookiesandclogs.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/b95c57e00d7c09d5c3b26ea509c231f1\",\"name\":\"TerriAnn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e0bfd6a9145bb96ae63a0588897b9841?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e0bfd6a9145bb96ae63a0588897b9841?s=96&d=mm&r=g\",\"caption\":\"TerriAnn\"},\"description\":\"TerriAnn van Gosliga is the main writer at Cookies & Clogs. Born & raised in the SF Bay Area but loves to travel. She's been married to her best friend for 20 years, used to homeschool her 19-year-old daughter before she started a public high school\/college program, and has an accident-prone lab mix dog.\",\"sameAs\":[\"https:\/\/www.cookiesandclogs.com\",\"https:\/\/www.facebook.com\/tvangosliga\",\"https:\/\/www.linkedin.com\/profile\/view?id=76388220\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/cookiesandclogs\"],\"url\":\"https:\/\/www.cookiesandclogs.com\/author\/terriann\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's In A Name?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/","og_locale":"en_US","og_type":"article","og_title":"What's In A Name?","og_description":"So, what’s in a name? A whole lot actually. A name can define who you are, the reputation you carry, and…","og_url":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/","og_site_name":"Family Lifestyle Mom Blog Cookies & Clogs | San Francisco Bay Area California","article_publisher":"http:\/\/www.facebook.com\/cookiesandclogs","article_author":"https:\/\/www.facebook.com\/tvangosliga","article_published_time":"2011-09-23T03:50:03+00:00","article_modified_time":"2013-06-18T08:35:25+00:00","og_image":[{"url":"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2011\/09\/cnc_nametag.jpg"}],"author":"TerriAnn","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/cookiesandclogs","twitter_site":"@cookiesandclogs","twitter_misc":{"Written by":"TerriAnn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/","url":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/","name":"What's In A Name?","isPartOf":{"@id":"https:\/\/www.cookiesandclogs.com\/#website"},"datePublished":"2011-09-23T03:50:03+00:00","dateModified":"2013-06-18T08:35:25+00:00","author":{"@id":"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/b95c57e00d7c09d5c3b26ea509c231f1"},"breadcrumb":{"@id":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cookiesandclogs.com\/whats-in-a-name\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cookiesandclogs.com\/"},{"@type":"ListItem","position":2,"name":"What’s In A Name?"}]},{"@type":"WebSite","@id":"https:\/\/www.cookiesandclogs.com\/#website","url":"https:\/\/www.cookiesandclogs.com\/","name":"Family Lifestyle Mom Blog Cookies & Clogs | San Francisco Bay Area California","description":"Family lifestyle parent blog with a focus on tech, travel, and cars. Brand ambassador, blogger, social media lover. Located in the San Francisco Bay Area.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cookiesandclogs.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/b95c57e00d7c09d5c3b26ea509c231f1","name":"TerriAnn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cookiesandclogs.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e0bfd6a9145bb96ae63a0588897b9841?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e0bfd6a9145bb96ae63a0588897b9841?s=96&d=mm&r=g","caption":"TerriAnn"},"description":"TerriAnn van Gosliga is the main writer at Cookies & Clogs. Born & raised in the SF Bay Area but loves to travel. She's been married to her best friend for 20 years, used to homeschool her 19-year-old daughter before she started a public high school\/college program, and has an accident-prone lab mix dog.","sameAs":["https:\/\/www.cookiesandclogs.com","https:\/\/www.facebook.com\/tvangosliga","https:\/\/www.linkedin.com\/profile\/view?id=76388220","https:\/\/twitter.com\/https:\/\/twitter.com\/cookiesandclogs"],"url":"https:\/\/www.cookiesandclogs.com\/author\/terriann\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/posts\/15130"}],"collection":[{"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/comments?post=15130"}],"version-history":[{"count":1,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/posts\/15130\/revisions"}],"predecessor-version":[{"id":43867,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/posts\/15130\/revisions\/43867"}],"wp:attachment":[{"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/media?parent=15130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/categories?post=15130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cookiesandclogs.com\/wp-json\/wp\/v2\/tags?post=15130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}