{"id":57122,"date":"2016-11-23T06:31:48","date_gmt":"2016-11-23T14:31:48","guid":{"rendered":"https:\/\/www.cookiesandclogs.com\/?p=57122"},"modified":"2016-12-02T14:37:05","modified_gmt":"2016-12-02T22:37:05","slug":"consumer-reports-company-ratings","status":"publish","type":"post","link":"https:\/\/www.cookiesandclogs.com\/consumer-reports-company-ratings\/","title":{"rendered":"What Really Happens Behind the Scenes at Consumer Reports"},"content":{"rendered":"

I’ve teamed up with Consumer Reports and am proud to be one of their paid brand ambassadors; my personal opinions do not necessarily reflect those of Consumer Reports.<\/em><\/p>\n

Consumer Reports has been a staple in the consumer marketplace for decades and just celebrated it\u2019s 80th anniversary. But, aside from the monthly print magazines and those red circle ratings, what do you really know about the organization? Though I respect and trust Consumer Reports as a reliable resource for big purchases, that was pretty much the extent of my knowledge. I knew nothing of what the brand was about, how tests and reviews were conducted, or what kind of value it provided to real-world families like mine. Last month, as a Consumer Report Ambassador, I was invited to go behind the scenes at the Consumer Reports headquarters in Yonkers, New York. It was fascinating!<\/p>\n

First of all, I had no idea that the organization<\/a>\u00a0was non-profit. It\u2019s supported by subscription fees, donations, and grants. From that pool, all review products are purchased outright. This fact, combined with the standing policy of no advertisers, assures readers that all reviews are 100% unbiased.<\/p>\n

Getting to Know Consumer Reports<\/h3>\n

There have been some changes<\/a>, though. New efforts have been put into place to re-establish the brand, widen relevancy, and to reintroduce CR to a more diverse audience. The organization is focused on shedding the image of a bunch of experts in lab coats, conducting tests that are inaccessible.<\/p>\n