{"id":59618,"date":"2018-05-13T06:31:07","date_gmt":"2018-05-13T13:31:07","guid":{"rendered":"https:\/\/www.cookiesandclogs.com\/?p=59618"},"modified":"2018-05-12T14:53:09","modified_gmt":"2018-05-12T21:53:09","slug":"2018-mom-2-0-summit-takeaways","status":"publish","type":"post","link":"https:\/\/www.cookiesandclogs.com\/2018-mom-2-0-summit-takeaways\/","title":{"rendered":"2018 Mom 2.0 Summit Takeaways on Blogging &#038; Influencer Marketing"},"content":{"rendered":"<p>The very first time I attended Mom 2.0 was <a href=\"https:\/\/www.cookiesandclogs.com\/dana-point-mom-2-0-summit\/\" target=\"_blank\" rel=\"nofollow noopener\">back in 2016<\/a> when it was held in Laguna Hills, CA. That happened to the be the one event, in my eight years of blogging, when I was totally out of it. No matter what I did, I just couldn\u2019t get out of my funk and that cast a huge cloud over my entire experience. With the conference returning to California for its tenth anniversary, I decided to suck up the costs to give it another go by attending the 2018 Mom 2.0 Summit.<\/p>\n<h3>Going All in at 2018 Mom 2.0 Summit Blogging Conference<\/h3>\n<p>Well, I am happy to say that I was able to get my \u201cgame face\u201d on from the moment I got to the airport and maintain it for all three days. That made the world of difference. I was able to reconnect with dozens of bloggers who I hadn\u2019t seen in years, finally meet and hug others who I only chatted with online before, collect great takeaway points, and had some promising conversations with brands. Basically, I was able to meet all the goals I had for attending the conference in the first place. So, yay!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59624\" src=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02.jpg\" alt=\"2018 Mom 2.0 Summit Blogging Conference April 2-4, 2018 in Pasadena, CA.\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02.jpg 900w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02-292x195.jpg 292w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02-768x512.jpg 768w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02-650x433.jpg 650w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-02-585x390.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>As for the sponsoring brands at the conference, all representatives I met were friendly and open to conversations about how to work together. By forgoing one morning of sessions, I was able to have quiet, meaningful discussions with several of them during that time. It was also important for me to only focus on brands that were a good fit and ones I personally use and believe in. Conversations flowed more freely that way and maximized my time at the conference. Now to follow up on those leads&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59625 size-full\" src=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05.jpg\" alt=\"2018 Mom 2.0 Summit Blogging Conference April 2-4, 2018 in Pasadena, CA.\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05.jpg 900w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05-292x195.jpg 292w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05-768x512.jpg 768w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05-650x433.jpg 650w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-05-585x390.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>2018 Mom 2.0 Summit Session Takeaways<\/h3>\n<p>Now, I wasn\u2019t able to attend every session or keynote. But, many of the ones I did attend were fantastic. I learned a lot about business strategies, partnership ideas, social media insights, maintaining a clear vision for your blog and brand, and how to overcoming insecurities and personal hurdles. Below are some highlights I gleaned from the sessions I went to. If you went to the 2018 Mom 2.0 Summit, I would love it if you could share a few notes with me. I was particularly sad that I missed out on the sessions about SEO, Instagram Stories, Career Manifestation, Email List Strategy, Pin It to Win It, and the keynote with Brene Brown. I would be so grateful if you could share your top takeaways of those with me in the comments or by email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59626\" src=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03.jpg\" alt=\"2018 Mom 2.0 Summit Blogging Conference April 2-4, 2018 in Pasadena, CA.\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03.jpg 900w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03-292x195.jpg 292w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03-768x512.jpg 768w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03-650x433.jpg 650w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-03-585x390.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59627\" src=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07.jpg\" alt=\"2018 Mom 2.0 Summit Blogging Conference April 2-4, 2018 in Pasadena, CA.\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07.jpg 900w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07-292x195.jpg 292w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07-768x512.jpg 768w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07-650x433.jpg 650w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-07-585x390.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Partnerships Roundup: 360-degree Partnerships, Data &amp; Results<\/strong><br \/>\n&#8211; Tara Haynie @chatbooks, Joy Cho @ohjoy, Brittany Jepsen @houselarsbuilt<\/p>\n<ul>\n<li>Believe in your brand<\/li>\n<li>\u201cNever feel too small\u201d when approaching a brand to partner.<\/li>\n<li>Create a brand deck which outlines who you are, what you do, and allows you to convince them visually with examples that fits the brand\/story idea.<\/li>\n<li>Put value on your time. It\u2019s okay to say something is not worth your time if the pay does not cover your time, effort, and energy.<\/li>\n<li>When dealing with a brand, be prepared with 3-4 specific ideas and understand what a brand is asking for<\/li>\n<li>Identify what the story is that you want to tell and sell your unique strengths<\/li>\n<li>Know who you are as a brand. If you don\u2019t know, do exercises and ask others. Do this regularly. Also, remember to continue asking yourself why you\u2019re doing this.<\/li>\n<li>Use blog posts, takeover, video, product, FB live, IG live, stories, content, giveaways, reviews<\/li>\n<li>When reaching out to brands, be nice and email back in a timely manner. You are creating a relationship. Think of it as dating.<\/li>\n<li>Do your homework to personalize the pitch. Don\u2019t make it sound like you\u2019ve sent the same thing to 50 people.<\/li>\n<\/ul>\n<p><strong>Pitch Roundup: Craft &amp; Deliver Your Pitch \u2014 A Hands-on Workshop<\/strong><br \/>\n&#8211; Catherine Pearlman @thefamilycoach, Jyl Johnson Pattee @ForwardInfluence, Michelle Price @honestandtruly, Carly Anderson @lipglosscrayons<\/p>\n<ul>\n<li>Make sure your About pages are up to date and your contact info is easily accessible<\/li>\n<li>Identify the top 10 brands you\u2019d like to work with and build out from there<\/li>\n<li>When creating a pitch for blogging networks, save those pitches in a spreadsheet to use later even if you\u2019re not selected<\/li>\n<li>Go above and beyond to stand out and set the groundwork for long-term partnerships<\/li>\n<li>The more you share who you are, the more work you\u2019ll get.<\/li>\n<li>Never negotiate over the phone since the \u201cI can\u2019t believe I agreed to that amount\u201d almost always follows. Ask for the quote in writing and say you&#8217;ll get back to them in 24 hours or so.<\/li>\n<li>When you don\u2019t get chosen for a campaign, don&#8217;t take it personally as there are many factors that might make other a better fit that promotion<\/li>\n<li>Fill in the blank, &#8220;My brand is about ______.&#8221; Can\u2019t answer? Then do a self-audit.<\/li>\n<li>See if a brand aligns with visual similarities, value, target demographic<\/li>\n<li>Try product creation, live stream, long-term with certain number social posts per month, in-person events, curated collections<\/li>\n<li>Pitch outline: hook, why, about, examples, how to find, pleasantries<\/li>\n<\/ul>\n<p><strong>The Art of Negotiation: Discovering, Sharing, and Earning What You Are Worth<\/strong><br \/>\n&#8211; Janssen Bradshaw @everydayreading<\/p>\n<ul>\n<li>Learn how to sell yourself<\/li>\n<li>Don&#8217;t expect the\u00a0brand to give you experience on topics you&#8217;ve never covered.<\/li>\n<li>Use backend data from affiliates to see engagement<\/li>\n<li>Make it easy to say yes by offering specific stories with deliverables<\/li>\n<li>Over-deliver. Maybe share the journey of creating your story before sharing the\u00a0post to build up anticipation.<\/li>\n<li>Figure out how a post can still be useful even if the reader doesn\u2019t buy the product or service<\/li>\n<li>Create different media kits for different types of promotions and with different price points<\/li>\n<\/ul>\n<p><strong>Slay Like a Mother<\/strong> (Only caught 10-15 minutes of this but what I heard was powerful!)<br \/>\n&#8211; Katherine Wintsch @kwintsch<\/p>\n<ul>\n<li>Imagine your inner thoughts to be like a person who follows you saying, \u201cYou&#8217;re not good. No one likes you. What&#8217;s wrong with you?!&#8217;\u201d No one would want such a person with them all the time.<\/li>\n<li>Men can be critical (of themselves) but women go further and can be cruel (to themselves)<\/li>\n<li>Negative thoughts usually revolve around past or future<\/li>\n<li>Stay in the moment, acknowledge doubts, talk to yourself as you would a friend,&#8221; It&#8217;s okay, Self.&#8221;<\/li>\n<li>Think about how you would treat a friend or what you would say to them. Treat yourself the same way.<\/li>\n<li>Train to stop being cruel to self<\/li>\n<li>Are you making it harder through frustration, denial, avoidance, taking on all responsibility\/control<\/li>\n<li>Think of \u201cabove water\u201d struggles that you must deal with and can\u2019t change<\/li>\n<li>Then think of ways to make it easier by reaching out for help or streamlining (i.e. frustrated about cooking dinner-eat out once in a while or use a crockpot, having to run errands but can use online services to deliver)<\/li>\n<\/ul>\n<p><strong>How to Become a Successful Travel Blogger: Tell Better Travel Stories &amp; Define Measurement for Travel Brands<\/strong><br \/>\n&#8211; Heather Greenwood Davis @geenwooddavis, Rebecca Lantham @RebeccaHLantham<\/p>\n<ul>\n<li>Think of local stories then go hyperlocal. (i.e. volcano eruption in Hawaii, what does that mean for California travelers then ask for tips from people who just returned)<\/li>\n<li>What is the story only you can tell then add the other side<\/li>\n<li>Add a twist and focus on what people need<\/li>\n<li>Imagine what you would tell your best friend after just returning from a trip. You will often lead with the most exciting bits<\/li>\n<li>During travel, stop to note the little details such as scent, feel, etc. That will trigger memories.<\/li>\n<li>Listicles (top 10, 20, 50) have their place but don\u2019t get too formulated and focus on the structure of the article<\/li>\n<li>Offer articles, takeovers, tag the brand, show excitement through social posts<\/li>\n<li>To measure stats, brands may use Adara or Arrivalist to add a tracking pixel or UTM code<\/li>\n<li>Ratio of paid to unpaid posts on site should be 1:1<\/li>\n<li>Besides your influence, talk at organizations, license photos, do a slideshow to friends, host dinner<\/li>\n<li>If a brand goes out of their way to make your trip better, show the love via extra posts or links.<\/li>\n<li>Cooperate with other influencers, not compete<\/li>\n<li>Paid or comped \u2014 depends on campaign and what department it falls under<\/li>\n<\/ul>\n<h3>Thoughts on Attending Mom 2.0 Summit<\/h3>\n<p>I\u2019m so glad I attended the 2018 Mom 2.0 Summit this year. It was just what I needed to keep that enthusiasm for blogging going while regaining my focus as I move forward. Also, there is no replacement for meeting both bloggers and brands in person. Blogging can be quite a solitary job but it\u2019s the personal connections that create organic engagement and stories. One thing I did notice was that I need to be less of a loner and that it\u2019s okay to pal around with people between sessions. I usually like to go at my own pace, not holding anyone else up if I get into a good conversation. However, that resulted in a lot of photo booth pictures of me by myself. \ud83d\ude1b Well, now I can work on that next time as I already purchased an early bird ticket for the next Mom 2.0. The 2019 Mom 2.0 Summit will be held <a href=\"https:\/\/www.eventbrite.com\/e\/2019-mom-20-summit-tickets-45207090625\" target=\"_blank\" rel=\"nofollow noopener\">April 24-26, 2019 in Austin, TX<\/a>. Will I see you there?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-59628\" src=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06.jpg\" alt=\"2018 Mom 2.0 Summit Blogging Conference April 2-4, 2018 in Pasadena, CA.\" width=\"900\" height=\"1350\" srcset=\"https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06.jpg 900w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06-292x438.jpg 292w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06-768x1152.jpg 768w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06-533x800.jpg 533w, https:\/\/www.cookiesandclogs.com\/wp-content\/uploads\/2018\/05\/2018-mom-2-0-06-585x878.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The very first time I attended Mom 2.0 was back in 2016 when it was held in Laguna Hills, CA. That&hellip;<\/p>\n","protected":false},"author":6,"featured_media":59623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018 Mom 2.0 Summit Takeaways on Blogging &amp; Influencer Marketing<\/title>\n<meta name=\"description\" content=\"Just got back from the 2018 Mom 2.0 Summit blogging conference and learned so much. 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