Home Press BlogHer ’12 Recap – Craziness Summarized

BlogHer ’12 Recap – Craziness Summarized

by TerriAnn

BlogHer ’12 in New York was completely different than the previous conference in San Diego. First of all, there were a ton of bloggers! Over 5000 attended and the keynote speakers (Martha Stewart, Katie Couric, and Barack Obama via satellite) caused even more congestion in the conference space. Tweets and Facebook posts were flying left and right with hashtags abounding – oh the power of social media!

This just proved how much of an influence women have on commerce and some brands are finally starting to ‘get it’. Other brands still take advantage of what they call ‘mommy bloggers’ and think a $0.25 coupon will make us jump through hoops just for the chance of working with them (I’m talking to you Jamba Juice – I didn’t walk over 16,000 steps to win a beach towel and ball…).

I didn’t make it to any of the sessions (only two interested me anyway) and skipped the parties (I wasn’t there for drinking and dancing). My main purpose was to network with brands and other bloggers. I was able to do so but only at smaller, more intimate events. Here are some points gleaned from those that you might find interesting:

BlogHer 12 events bloggers
Thanks, Valerie, for the pic of me in the Ticket Blaster and the one with the four of us!

  • Boks is a free before-school PE curriculum to get kids moving and is mom-driven. We had a chance to meet the Founder, Kathleen Tullie, who told her story and had us do a mini-workout with the help of her own two children. This great event was organized by The Moms.
  • Hallmark has a ton of great stuff coming out. My favorite items were the new story buddies (so cute!) and the interactive books that respond to your children’s replies. Textbands, wristbands that kids can use to send short messages to each other, will be released with interchangeable bands.
  • The Sharper Image Multi Blender System I got from the Iconix event is the best! It’s perfect for making individual smoothies, is dishwasher-safe, and so much easier than dealing with a whole blender or processor. Definitely one of my favorite items.
  • Thanks go to my Hansen’s peeps for getting me into the StyleSuite event by MomTrends. I LOVED the jacket and shirt by CAbi – can’t believe I found something that looked good on me! Oh, and how have I not heard of Makeup Forever before?! The products are great and the lip color stays on all day!
  • Highlights shared the first issue of their new Highlight Hello. These small booklets are made for children 0-2 years and are basically indestructible. Even a beginner ‘hidden picture’ is included.
  • Dessert After Dark featured many brands. One of which was Cents of Style, an online company with affordable accessories like purses, jewelry, shoes, and more all with free shipping. A review is coming up on this. I also discovered YoCrunch (yogurt with topping such as granola or Oreos) which are pretty yummy.
  • MomTrends worked with Lands’ End to hold a Night School. They had backpacks/messenger bags displayed for every size child, jeans with reinforced knee areas, and a great collection of clothes for kids and women. The backpack I got for my daughter is very well-made and will last her the year. I’ll have to get a ‘large’ on for next year though.

I’m not sure if I’ll attend BlogHer ’13 as it’s just getting too big. I may try to attend one of the other conferences such as Type-A Parent, Evo, Blissdom, or Reviewers’ Retreat. Still, I’m glad I attended and feel it was well worth it. The highlight of my trip, though, was when I actually met someone that said Cookies & Clogs was one of the first blogs she started reading! That was like my ‘ah-ha’ moment since I remember saying that to other, more established bloggers last year!

Sunnyside Car Service

Thanks again to Sunnyside Car Service for taking care of my transportation to and from the airport, as well as lending your support as a partial sponsor.

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Liz @ A Nut in a Nutshell September 10, 2012 - 8:11 am

I definitely felt it was too large this year, but I’m going to go next year anyhow because I can tie it into a visit home to family in Michigan.

TerriAnn September 10, 2012 - 9:31 am

Ooh, nice. There are so many great bloggers in Chicago but I’m on the fence about going. We’ll definitely have to get a pic together next time we meet though!

The Mom Jen September 10, 2012 - 8:17 am

Too big, glad I did run into you though. I think we should have our own West Coast Blog Event or at least meet up soon! 😉

TerriAnn September 10, 2012 - 9:32 am

Me too, though briefly. I was just too hard to chat with others unless you were on the same event schedule. We should definitely get together 🙂

Felicia September 10, 2012 - 10:39 am

BlogHer does seem like it would be too big for my taste. I definitely would ADORE to attend Blissdom this year though!

TerriAnn September 10, 2012 - 12:51 pm

I’ve heard a lot of great things about that conference!

Crystal @ Simply Being Mommy September 10, 2012 - 2:34 pm

It was definitely larger this year than in years past. I’m not sure I’ll go next year. Still thinking about it.

TerriAnn van Gosliga October 7, 2012 - 1:36 pm

Have you decided yet? I’m afraid it’s looking like a ‘no’ for me at this time 🙁

Kim L September 10, 2012 - 4:02 pm

I would love to go even after hearing how big it has gotten, just to experience it for myself. Sounds like you had a lot of fun! I was planning on going to Blissdom, but since they moved it to Texas I’ll have to miss it unless I get some sponsors.

I plan on purchasing some of the Hallmark Story Buddies for my grandchildren this Christmas. Love them!

And by the way, I love your blog!

TerriAnn van Gosliga October 7, 2012 - 1:41 pm

You’re so sweet – thank you! I know what you mean though. There’s something about going just to know you did it. That was what I experienced the year before my first – the whole doubting to go and thinking about what I was missing.

Alison September 14, 2012 - 12:48 am

I wish I would have gotten to see you more!! And gotten a picture with you! BlogHer was crazy though. Great time though. 🙂

TerriAnn van Gosliga October 7, 2012 - 1:42 pm

I know. I promised myself that I’d go to less events to have time to really talk w/ people but…I didn’t 😛 I hope we’ll be at an event together again soon!

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